Privacy Policy

This policy explains how New Thing Day ("we", "us") collects and uses your personal data when you visit newthingday.com or contact us through this site. We are the "data controller" for this information under the UK GDPR and the Data Protection Act 2018.

Who we are

New Thing Day is operated as a sole trader.
Contact for data matters: [email protected]
A postal address is available on request.

What we collect and why

When you email us we collect the details you choose to send — typically your name, your email address, your business details, and anything else in your message. We use these solely to respond to your enquiry and to discuss whether New Thing Day is a fit for your business.

Our lawful basis for this is legitimate interests — namely responding to merchants who ask to hear from us and pursuing potential business relationships. Where you have contacted us about working together, this can also be understood as steps taken at your request prior to entering into a contract. You are never required to provide this data, but we can't respond to an enquiry without it.

Attio

We keep enquiries and contact details in Attio, a customer relationship management platform, which acts as a "data processor" on our behalf. Attio may process data outside the UK; where it does, this is covered by Attio's data processing terms and appropriate safeguards (such as the UK International Data Transfer Addendum / Standard Contractual Clauses). See Attio's privacy policy.

Cookies

This site sets no cookies — none for tracking, analytics, or advertising, or anything else. Because nothing on the site requires your consent to store data on your device, there is no cookie banner and nothing for you to accept or decline.

How long we keep your data

We keep enquiry data for no longer than necessary — typically 12 months from our last contact with you — after which it is deleted or anonymised, unless we have an ongoing business relationship or a legal reason to retain it.

Who we share it with

We do not sell your data. We share it only with Attio as described above, and with service providers or authorities where we are legally required to.

Your rights

Under UK data protection law you have the right to access your data, to have inaccurate data corrected, to have your data erased, to restrict or object to our processing, and to data portability. To exercise any of these, email [email protected].

If you are unhappy with how we handle your data you can complain to the UK regulator, the Information Commissioner's Office (ICO), at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to address your concerns first, though.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page.

Last updated: 5 September 2026.